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David Greenberg

David Greenberg

David Greenberg is the founder & CEO of Updater, the technology company revolutionizing how Am...

Danny Chavez

Danny Chavez

Danny Chavez is VP at SAEDF & Co-founder at Epux Dev – focused on creating jobs in San Antonio...

Daniel C. Rounds

Daniel C. Rounds

Daniel Rounds is an innovation strategist for Fortune 500 companies in biotechnology, tech, aerosp...

Chris Van Dusen

Chris Van Dusen

Chris Van Dusen is the CEO of Parcon Media, working with clients to concept, extend, implement and...

Mac Morgan

Mac Morgan

Mac Morgan is the President of Tonic Design Co., a design and development firm in Philadelphia. He...

Raad Ahmed

Raad Ahmed

Raad Ahmed is the Founder and CEO of LawTrades, a platform that connects businesses to world-class...

Mark Budgell

Mark Budgell

Mark Budgell Co-Founded Sparkcell Digital, a firm specializing in social media, digital and conten...

Nav Athwal

Nav Athwal

Nav Athwal is the Founder and CEO of RealtyShares, an online curated marketplace for real estate i...

Ajit Nawalkha

Ajit Nawalkha

Ajit Nawalkha is the Co-Founder of Mindvalley, an angel investor and the face of Zentrepreneur and...

Andrew Fischer

Andrew Fischer

A seasoned digital media entrepreneur, Andrew Fischer most recently co-founded and helms C...

Bill Lyons

Bill Lyons

Bill Lyons is the CEO of Revestor and an entrepreneur in the real estate tech space. Who is your ...

Tim Chaves

Tim Chaves

Tim Chaves is the founder and CEO at ZipBooks, free accounting software for small businesses with bu...

Matthew Paulson

Matthew Paulson

Matthew Paulson is the Founder of MarketBeat.com, Co-Founder at GoGo Photo Contest and USGolfTV, C...

Sharam Fouladgar-Mercer

Sharam Fouladgar-Mer…

Sharam Fouladgar-Mercer is the co-founder and CEO of AirPR, a technology platform to increase PR p...

Justin Sachs

Justin Sachs

Justin Sachs is the CEO of Motivational Press, an industry leading non-fiction book publishing com...

Kasey Kaplan

Kasey Kaplan

Kasey Kaplan is the Co-Founder, President and COO at Urban FT. Who is your hero? (In business, life...

Curtis Thornhill

Curtis Thornhill

Curtis Thornhill, CEO of Apt Marketing Solutions, has more than 15 years experience optimizing busin...

Verónica Sosa Córdova

Verónica Sosa Córdov…

Verónica Sosa Córdova is the Founder and CEO of Business Fit Academy, serial Entrepreneur, Interna...

Kasey Kaplan

Co-Founder and President of Urban FT, Kasey KaplanKasey Kaplan is the Co-Founder, President and COO at Urban FT.

Who is your hero? (In business, life, or both.)

An individual who has had a huge impact on my life is my high school swim coach Rob Rooney. When I joined the team, I could barely swim. I was in horrible shape, and I knew nothing about the sport — it was humiliating. He pushed me past the point I thought I could go. We would practice twice a day during the season even when there was a foot of snow outside and it was below zero. He taught me what it meant to be dedicated to something and not quit regardless of how bad it seemed at the time. Because of him, I developed mental toughness and understand what perseverance means.

What’s the single best piece of business advice (unorthodox tips welcome!) that helped shape who you are as an entrepreneur today, and why?

I had an amazing boss named Wes Weiler at the first startup I ever worked at. To this day, I have not met someone who could motivate a group of people like Wes. He had this philosophy called “Left Foot, Right Foot.” The idea was that if you woke up in the middle of the woods and had no idea where you were, the only way to get out is if you “left foot, right foot” until you make it to the road. He applied this to both business and life. He believed in three fundamentals to success: Everyone needed to be accountable for their own actions, perseverance is key, and don’t expect others to do something you’re not capable of.

What’s the biggest mistake you ever made in your business, and what did you learn from it that others can learn from too?

Not staying focused. There are always new and interesting opportunities. It’s so easy to get distracted and pulled off course from your company’s core focus. It’s good to be aware of potential opportunities, but it’s essential to execute on what will keep the business running or else you just wind up spinning your wheels and going nowhere.

What do you do during the first hour of your business day and why?

I’m normally on the phone before I get in the office, but once I get in, I like to spend time talking to my team about how their nights were. I think little things like this create a good rapport and help them feel open to talking to me about issues, as well as build a fun and inclusive culture.

"Co-Founder and President at Urban FT, Kasey Kaplan"

What’s your best financial/cash-flow related tip for entrepreneurs just getting started?

The deal is not done until the money is in the bank. In other words, regardless of verbal commitments or even signed contracts, it doesn’t count until you get the cash.

Quick: What’s ONE thing you recommend ALL aspiring or current entrepreneurs do right now to take their biz to the next level?

On a business level, have a solid understanding of your business and how it fits into the industry you serve.

What’s your definition of success? How will you know when you’ve finally “succeeded” in your business?

Success means completing something from start to finish. In startups, just like a race, the two hardest parts are starting the race and crossing the finish line. Everyone is motivated by different things and I am a very competitive person, but I find that I compete against myself more than anything else. If I can achieve the expectations I’ve set out for myself, I consider that a success.

The Young Entrepreneur Council, Proud Media Partner of CEO GOLF:

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 

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