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David Greenberg

David Greenberg

David Greenberg is the founder & CEO of Updater, the technology company revolutionizing how Am...

Danny Chavez

Danny Chavez

Danny Chavez is VP at SAEDF & Co-founder at Epux Dev – focused on creating jobs in San Antonio...

Daniel C. Rounds

Daniel C. Rounds

Daniel Rounds is an innovation strategist for Fortune 500 companies in biotechnology, tech, aerosp...

Chris Van Dusen

Chris Van Dusen

Chris Van Dusen is the CEO of Parcon Media, working with clients to concept, extend, implement and...

Mac Morgan

Mac Morgan

Mac Morgan is the President of Tonic Design Co., a design and development firm in Philadelphia. He...

Raad Ahmed

Raad Ahmed

Raad Ahmed is the Founder and CEO of LawTrades, a platform that connects businesses to world-class...

Mark Budgell

Mark Budgell

Mark Budgell Co-Founded Sparkcell Digital, a firm specializing in social media, digital and conten...

Nav Athwal

Nav Athwal

Nav Athwal is the Founder and CEO of RealtyShares, an online curated marketplace for real estate i...

Ajit Nawalkha

Ajit Nawalkha

Ajit Nawalkha is the Co-Founder of Mindvalley, an angel investor and the face of Zentrepreneur and...

Andrew Fischer

Andrew Fischer

A seasoned digital media entrepreneur, Andrew Fischer most recently co-founded and helms C...

Bill Lyons

Bill Lyons

Bill Lyons is the CEO of Revestor and an entrepreneur in the real estate tech space. Who is your ...

Tim Chaves

Tim Chaves

Tim Chaves is the founder and CEO at ZipBooks, free accounting software for small businesses with bu...

Matthew Paulson

Matthew Paulson

Matthew Paulson is the Founder of MarketBeat.com, Co-Founder at GoGo Photo Contest and USGolfTV, C...

Sharam Fouladgar-Mercer

Sharam Fouladgar-Mer…

Sharam Fouladgar-Mercer is the co-founder and CEO of AirPR, a technology platform to increase PR p...

Justin Sachs

Justin Sachs

Justin Sachs is the CEO of Motivational Press, an industry leading non-fiction book publishing com...

Kasey Kaplan

Kasey Kaplan

Kasey Kaplan is the Co-Founder, President and COO at Urban FT. Who is your hero? (In business, life...

Curtis Thornhill

Curtis Thornhill

Curtis Thornhill, CEO of Apt Marketing Solutions, has more than 15 years experience optimizing busin...

Verónica Sosa Córdova

Verónica Sosa Córdov…

Verónica Sosa Córdova is the Founder and CEO of Business Fit Academy, serial Entrepreneur, Interna...

Why All Marketing Creatives Should Rely on Data

Today, creative automation is at an inflection point. It can deliver a deeper understanding of our customers, shape media plans around target audiences instead of publisher channels and unlock possibilities to deliver increasingly more relevant messages. But agency creatives need to wake up and smell the algorithm and see the value in one-to-one messaging.

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4 Creative Strategies For Offline Advertising

As someone with a company that specializes in nontraditional advertising, I have found that it’s becoming increasingly important for businesses to find new and innovative types of advertising to reach their customers. This is especially true for smaller companies and startups that have limited budgets and little to no widespread name recognition.

Many of the businesses I work with have found that their audience has become immune to many traditional approaches to advertising. Television audiences, for example, are inclined to tune out commercials and/or turn the sound down when they appear. What’s more, Internet users have become so overexposed to online advertising, in the form of annoying pop-ups and banner ads, that most of them barely register at all.

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10 Reasons Your Marketing Video Isn’t Working

As much as we want to believe we know how to make an exceptional marketing video, there are many things video-makers do that take away from their projects. Most of these can be easily avoided, so check out the following reasons why many business videos aren’t up to par — and avoid these mistakes to improve the quality of your production:

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