Menu
Prev Next
David Greenberg

David Greenberg

David Greenberg is the founder & CEO of Updater, the technology company revolutionizing how Am...

Danny Chavez

Danny Chavez

Danny Chavez is VP at SAEDF & Co-founder at Epux Dev – focused on creating jobs in San Antonio...

Daniel C. Rounds

Daniel C. Rounds

Daniel Rounds is an innovation strategist for Fortune 500 companies in biotechnology, tech, aerosp...

Chris Van Dusen

Chris Van Dusen

Chris Van Dusen is the CEO of Parcon Media, working with clients to concept, extend, implement and...

Mac Morgan

Mac Morgan

Mac Morgan is the President of Tonic Design Co., a design and development firm in Philadelphia. He...

Raad Ahmed

Raad Ahmed

Raad Ahmed is the Founder and CEO of LawTrades, a platform that connects businesses to world-class...

Mark Budgell

Mark Budgell

Mark Budgell Co-Founded Sparkcell Digital, a firm specializing in social media, digital and conten...

Nav Athwal

Nav Athwal

Nav Athwal is the Founder and CEO of RealtyShares, an online curated marketplace for real estate i...

Ajit Nawalkha

Ajit Nawalkha

Ajit Nawalkha is the Co-Founder of Mindvalley, an angel investor and the face of Zentrepreneur and...

Andrew Fischer

Andrew Fischer

A seasoned digital media entrepreneur, Andrew Fischer most recently co-founded and helms C...

Bill Lyons

Bill Lyons

Bill Lyons is the CEO of Revestor and an entrepreneur in the real estate tech space. Who is your ...

Tim Chaves

Tim Chaves

Tim Chaves is the founder and CEO at ZipBooks, free accounting software for small businesses with bu...

Matthew Paulson

Matthew Paulson

Matthew Paulson is the Founder of MarketBeat.com, Co-Founder at GoGo Photo Contest and USGolfTV, C...

Sharam Fouladgar-Mercer

Sharam Fouladgar-Mer…

Sharam Fouladgar-Mercer is the co-founder and CEO of AirPR, a technology platform to increase PR p...

Justin Sachs

Justin Sachs

Justin Sachs is the CEO of Motivational Press, an industry leading non-fiction book publishing com...

Kasey Kaplan

Kasey Kaplan

Kasey Kaplan is the Co-Founder, President and COO at Urban FT. Who is your hero? (In business, life...

Curtis Thornhill

Curtis Thornhill

Curtis Thornhill, CEO of Apt Marketing Solutions, has more than 15 years experience optimizing busin...

Verónica Sosa Córdova

Verónica Sosa Córdov…

Verónica Sosa Córdova is the Founder and CEO of Business Fit Academy, serial Entrepreneur, Interna...

How to Deal With a Constantly Unhappy Customer

Great customer service can make or break a business reputation. And we all know the statistics on how much more vocal unhappy clients can be in comparison to their content counterparts.

But what about those clients who are never pleased? We call them the perpetually aggrieved, and they require a whole new set of rules. These leads and customers can be found across every industry and business, as their primary trademark is to be habitually displeased with any offer, service or product that crosses their path.

Unlike the person who cares about high standards and receiving what they paid for, the perpetually aggrieved believe that nothing is ever good enough and find their satisfaction in complaining (and winning) — not in receiving great service.

The perpetually aggrieved will never be happy because their satisfaction has nothing to do with your business or offers. It’s an internal malaise that can’t be fixed externally. They are the folks who, as my dad would say, “would complain if they were hanged with a new rope.” These are the customers who will always want more access, faster service and additional products for a bigger discount, longer payment plan, or even free as a “scholarship.”

Dealing with them, therefore, is a much different challenge than dealing with the usual customer. 

Identifying the Perpetually Aggrieved

The vast majority of people will not fall into this category, which makes spotting the perpetually aggrieved harder when you’re engaged in customer service. Most times your correspondence with the aggrieved will begin innocently enough with clarifying questions or complaints about some aspect of their experience. With a great customer service team in place, you’ll have experience smoothing ruffled feathers, giving support or clarification and empathizing with concerns.

For the perpetually aggrieved, nothing will calm their ire. You’ll often find these clients or leads “rotating complaints,” which means that if they’re not getting anywhere with complaint No. 3 they’ll circle back to their initial whining.

Once you realize that the person you’re addressing loves to complain and will never be satisfied, no matter what you offer in return, you can move forward constructively. 

Remember There Are Always More Fish (and Hooks) in the Sea

It can feel a little devious to remind the perpetually aggrieved that there are other businesses that might serve them better, sending them off to your competitors. But it’s an essential strategy. In truth, another business might be willing to put up with continual complaints and change their policies on a whim and it’s helpful to remind the perpetually aggrieved that they have that option. If someone cannot be satisfied, then you must realize that they cannot be served and move on to the other fish in the sea.

What the perpetually aggrieved seem to excel in is sucking up your time and energy in the process of wearing you down physically and emotionally until you give in to their demands. Resist, dear friends, because this won’t resolve the issue. It will simply identify your business as an easy mark and they’ll push harder next time.

Stand Your Ground, Politely 

There’s no need to get angry. Once you understand the mindset of the perpetually aggrieved, you can handle their subsequent requests with understanding and grace.

Repeat after me: “I’m sorry, we are not able to meet that request at this time.”

You don’t need to give an explanation or excuse. Simply state your policy and move on. The more you engage in “because of” or “we think that,” the more you invite the argument. This is the business equivalent of the silent treatment because, while polite, you’re not giving them any space to continue the complaint.

Bonus tip: Never, ever credit this rule to the business owner by saying “the boss says.” All you’ll do is create a target for them to argue with over the policy you’re enforcing. Instead use “the company policy is…” exclusively. You can’t argue with a policy or ask to speak with a rule. It just is.

Your Business Isn’t a Negotiation Platform

In the end you’ll need to decide if your business packages, prices, hours, services and policies are up for negotiation or not. I can guarantee that no price will be low enough, no turn around time fast enough and no payment plan generous enough to please everyone. So stop attempting to placate and work with everyone and use your policies as a filtering process. You’ll get push back from the perpetually aggrieved because that’s their way. But you don’t have to play their game. 

Once the perpetually aggrieved individual has latched on to you and begun their demands, it’s time to step away and get back to the business of serving those who appreciate and value your contributions.

 

The Young Entrepreneur Council, Proud Media Partner of CEO GOLF: 

Kelly Azevedo is the founder of She's Got Systems, a custom coaching program that leads clients to get support, documenting and dominating in their fields. She has worked in startup, successful six-figure and million-dollar online businesses, helping owners create the systems to serve their needs.

Connect with Kelly Azevedo:

          

BusinessCollective, launched in partnership with Citi, is a virtual mentorship program powered by North America’s most ambitious young thought leaders, entrepreneurs, executives and small business owners.

Home  |  About Us  |  Partners  |  Members |  Events |  Advertise With Us  |  Contact Us